Whistler Mountain Broadcast Promo

CLIENT: Whistler Mountain
AGENCY: Origin
PRODUCTION: Whistler Creek Productions

Origin and Whistler Creek Productions contacted me with a complex job: take a small handful of stunning Jordan Manley photographs and turn them into a 30 second broadcast commercial.

With the help of editor extraordinaire Jon Morris, I created a story from the stills. Having decided that a building snowstorm would make for a great narrative arc, I built layers and layers of flurries in After Effects and used these as our guiding principle. At the heart of our story is a single snowflake that slowly builds to the crescendo of a twilight blizzard, picking up the light and magic of Whistler’s world famous skiing and village festivities. The end brings us back to our single sparkling snowflake, the jewel of BC, Whistler Mountain.

I delighted in turning these still images into dynamic elements, creating a snowy world for them, and then infusing them with the energy of a good day on the slopes.

Want to learn more about this project? Drop me a line!