AGENCY: Global Mechanic
PRODUCTION: Global Mechanic
Vancouver’s Global Mechanic asked me to design and animate a series of promo spots for TMN’s show lineup, and I was thrilled at the opportunity to flex my broadcast design muscles!
Bruce, Global Mechanic’s Creative Director, wanted to make strong use of the TMN film reel logo and create the effect of flipping through it from show to show. We discovered that we could use that same logo element, combined with 3D camera moves and some unconventional composition, to create rich planes where all the content could interact.
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