shu uemura L'Oreal

CLIENT: L'Oreal
AGENCY: Future Perfect
PRODUCTION: Future Perfect

Created for the launch of their Tokyo Lash Bar in San Francisco, the folks at L’Oreal liked this video so much that they decided to use it as a point-of-sale piece throughout their North American boutiques.

The shu uemura team approached us with a need for creative direction. After meeting with them and deeply exploring the brand, we pitched a concept that we felt would truly capture¬†shu uemura’s legendary avant-garde lashes and cosmetic artistry in motion.

In a breakneck one day stop-motion shoot at shu uemura’s NYC Soho boutique, we photographed more than a dozen looks on two exceptionally patient models. Watching some of the top makeup artists in the country at their trade was a truly unique and exceptional experience.

Back in the studio, we took our macro stills and began the painstaking work of assembling and retouching. Even from our rough edit, we knew we’d captured something quite remarkable; the look of high end editorial photography, with the surprise of movement. It’s one of our portfolio favourites!

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