Canadian Liver Foundation

CLIENT: Canadian Liver Foundation
AGENCY: Edelman
PRODUCTION: Future Perfect

The Canadian Liver Foundation needed some juice added to their campaign encouraging people to get tested for HepC – a touchy subject for free-lovin’ boomers. Edelman’s creative team came up with a story that was not only informative, but really friendly.

Having designed and animated this spot, I don’t mind saying that I think our character is dead sexy. And responsible.

Ultimately, it garnered a huge amount of press coverage, including primetime coverage on CBC and Global Television across the nation.

Want to learn more about this project? Drop me a line!